Prabodh Menon is a Communications professional with more than 17 years of experience in Financial Journalism, Public Relations and Corporate Communication. He started Alchemist PR & Communication in order to realise his dream & passion of becoming an entrepreneur.
Research forms the basis of Prabodh’s work as he believes effective research is required to distinguish and position a company’s products, services and thought leadership from the competition. Prabodh does external economic and competitive analysis and bring out concept notes that leverage on the client’s strengths, which becomes food for thought for the media.
He is capable of drafting effective press releases that highlight clients’ key messages and holds the potential to go digitally viral. He can also plan fitting social media campaigns and draft effective company Newsletters.
As a corporate reporter (7 years), Prabodh has written exclusive news stories on varied sectors such as Pharma, Auto, Metals, Real Estate, and Hospitality in leading media including Business Standard, Thomson Reuters, Network 18 Group, Asian Age, Chronicle Pharmabiz and Netscribes. He has an innate ability to look for leads and trends and convert the leads into exclusive stories. He has built and maintained excellent media relations throughout his career.
At Adfactors PR (8 years), Prabodh has successfully managed accounts of varied clients in sectors including Healthcare, Pharma & Biotech, Real Estate etc.
Prabodh’s last stint as an employee, has been with Mumbai-based WestCoast Group, as head of PR. His efforts helped in positioning the Chairman of the company and other directors as key thought leaders of the seafood industry & its flagship brand Cambay Tiger as the country’s leading seafood brand.